It just FUT Coins recently announced a new license expansion together with the Union of European Football Associations (UEFA), which is the governing body of European football. As part of this arrangement, EA will launch several cellular offerings inside the FIFA franchise, including a free-to-play PC model. The company believes that these games could hit 80 million players in more than 15 countries. Glu Mobile can help grow EA Sports franchises on mobile, provided the achievement Glu Sports has had with its Tap Sports Baseball franchise. And EA believes Codemasters, which owns top racing games like F1, DiRT, and Project Cars, will empower EA Sports to innovate and expand its international market for racing amusement.
Wilson said on the current earnings call this is merely the start. EA is currently relaunching its college football business, which is presently under development. There is also an expansion in a different sport, which Wilson wouldn’t name, starting next year.
What’s the fiscal opportunity?EA estimates the worldwide market for sport video games is around $11 billion $7 billion on console and PC, while the market for cellular is around $ 4.3 billion.
What is more, spending on sports is growing faster than other match types with cellular sports growing at a compound annual rate of 24% over the last four decades. EA’s goal to reach 500 million players and audiences shouldn’t be sudden. New technology and ways to play games like cloud-based subscription services and mobile platforms have only expanded the audience during the last decade and will continue to do so. The current acquisitions and new games from the Buy FIFA Coins market provide this industry leader with lots of catalysts over the next few decades.